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![The 5 Features Your Customer Data Platform Must Have]()
The 5 Features Your Customer Data Platform Must Have
The days of a CDP solely compiling your data from multiple sources into a unified customer database and exposing it to other systems are overA CDP having that functionality alone just isn’t good enough anymore. With e-commerce booming, your company has to take advantage of every opportunity it can to target and retain customers at a high level. Your CDP needs to have the natively integrated omni-channel campaign activation tools to support these efforts.
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But what are the specific features that a CDP should offer that will allow you to best connect with customers? Features that make consumers comfortable with your brand and keep it top of mind with your most important customers.
