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Lead Generation and Pipeline Wins
Are you providing quantity over quality when it comes to your lead generation? If so, you're missing a trick...In today's marketing environment, when it comes to lead generation, the quality of engagement is a significantly more important factor than just the quantity of leads. This is particularly important given GDPR. We can no longer rely on a 'spray and pray' approach.
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This guide will discuss how lead generation has changed, and how you need to adapt to get the most value from your lead generation approaches. Topics include:
- Key challenges for lead generation and pipeline - and solving them
- How to use Account Based Marketing (ABM) in lead generation
- Top tips for lead generation success
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