The Rise of the No-Code Marketer
According to Forrester, the no-code/low-code market is slated to grow to $22 billion by 2022.Our own research shows that 33% of marketing teams are currently using no-code/low-code tools on a regular basis. But what, exactly, does the growth of no-code/low-code mean for marketing leaders? And how is it shaping the way we build our tech stacks and lead our teams?
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This ebook will dig into:
- How digital transformation is driving the rise of no-code—and what types of marketing teams are adopting no-code/low-code now
- The build vs. buy fallacy—and how no and low-code tools enable your team to build their own tools, without leaning on IT or out-of-the-box solutions
- How marketing teams are using no-code to answer strategic production, planning, and measurement questions