Take ‘Artificial’ Out of AI

In an age where the focus is on creating authentic, meaningful conversations, AI can feel to some as though it’s the wrong thing to do. In fact, as AI makes its way into more and more customer conversations across the digital landscape, the appropriateness and the benefits of AI are becoming very clear. With the right kind of artificial intelligence powering chatbots and other digital self-service technologies, interactions feel not only human and authentic, but right in line with what customers actually want.