Unlocking Zero-Party Data: A Marketer's Roadmap to Enhanced Personalisation and Engagement

Understanding customers and delivering personalised experiences are essential for companies today. Yet, with evolving tech platforms, stringent data privacy regulations, and shifting consumer attitudes towards Personally Identifiable Information (PII), businesses must adapt and innovate in their approach to personalisation. Zero-party data is the information willingly shared by customers directly with a company, often through surveys, quizzes, or feedback forms. While commonly used for research purposes, zero-party data typically remains isolated in a silo. In this eBook, you’ll learn how to break down these data silos by effectively collecting zero-party data and enabling it for real-time personalisation, activation, and the creation of more enriched audience profiles.