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CRM vs CDP: Are They the Ultimate Customer Experience Dream Team?
As businesses seek to improve the customer experience, they must leverage technology to better understand and serve their customers. Two of the most popular tools for doing so are customer relationship management (CRM) and customer data platforms (CDPs).
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With the rise of digital marketing, marketers are now able to collect vast amounts of data about customers and their behavior and preferences. However, making sure data is high-quality and relevant is key to actually achieving ROI.
LEARN MORE ifp.ClickDetails"The Ultimate Guide to GA4
Is your organization ready for the switch to GA4? Read this comprehensive guide to make sure your business stays on top of its data analytics and reaps the benefits.
LEARN MORE ifp.ClickDetails"Maximize the Impact of Your MarTech Investments | With Kerry Dawes
Just nine years ago, there were 150 tools in the Scott Brinker's map of the MarTech landscape. Today, there are around 10,000 solutions available, so it's no surprise that marketers are struggling to decide which tools they actually need.
LEARN MORE ifp.ClickDetails"The Biggest Data Management Challenges in 2023 for Marketing Leaders
Data is central to the modern customer experience, but increasing volumes are making it harder for marketers to manage.
LEARN MORE ifp.ClickDetails"CRM vs CDP: Are They the Ultimate Customer Experience Dream Team?
As businesses seek to improve the customer experience, they must leverage technology to better understand and serve their customers. Two of the most popular tools for doing so are customer relationship management (CRM) and customer data platforms (CDPs).
LEARN MORE ifp.ClickDetails"Why Are Marketers Struggling With Their Data Accuracy? [According to Research]
With the rise of digital marketing, marketers are now able to collect vast amounts of data about customers and their behavior and preferences. However, making sure data is high-quality and relevant is key to actually achieving ROI.
LEARN MORE ifp.ClickDetails"The Ultimate Guide to GA4
Is your organization ready for the switch to GA4? Read this comprehensive guide to make sure your business stays on top of its data analytics and reaps the benefits.
LEARN MORE ifp.ClickDetails"Maximize the Impact of Your MarTech Investments | With Kerry Dawes
Just nine years ago, there were 150 tools in the Scott Brinker's map of the MarTech landscape. Today, there are around 10,000 solutions available, so it's no surprise that marketers are struggling to decide which tools they actually need.
LEARN MORE ifp.ClickDetails"The Biggest Data Management Challenges in 2023 for Marketing Leaders
Data is central to the modern customer experience, but increasing volumes are making it harder for marketers to manage.
LEARN MORE ifp.ClickDetails"CRM vs CDP: Are They the Ultimate Customer Experience Dream Team?
As businesses seek to improve the customer experience, they must leverage technology to better understand and serve their customers. Two of the most popular tools for doing so are customer relationship management (CRM) and customer data platforms (CDPs).
LEARN MORE ifp.ClickDetails"