Ebook
![The Secret to Effortless Product Discovery]()
The Secret to Effortless Product Discovery
Understanding the Perils of Perfect Product Data in B2B CommerceDespite what some believe, the rush of new players into e-commerce for B2B distribution has not created a new market for technical, non-consumer goods. The market remains the same, with the same products from the same manufacturers being searched for and purchased by buyers at the same companies that need products to solve business problems.
Report Snap Shot
What has changed is everything else. The new generation of buyers has different preferences formed by their experiences growing up in the 21st century. This is particularly true for B2B distribution, where the traditional, outside sales-driven business model is relatively unchanged from 50 years ago.
