We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Conviva

Conviva's 2021 Instagram Video Benchmarks

The rise of long-form content on Instagram

Conviva's Instagram Video Benchmarks report examines brands’ usage of video within Instagram, identifies which brands and accounts are using it best, and offers tips and insights for creators especially as it relates to long-form video and carousels.

Report Snap Shot

Highlights include:

  • Single photo and video posts drop as carousel and IGTV posts double in share.
  • Video is an engagement hack for carousel posts with 17% greater reach, 16% more impressions, and 12% more engagements than image-only carousels.
  • The majority of engagement with video on Instagram comes on day 1, but IGTV posts have the longest shelf life with 29% of IGTV engagement coming after the first two days.
  • And more!

Solution Categories

Social Media Management Software

Social Media Management Software

Social media management software refers to a set of tools and platforms that help businesses streaml...

Learn More
Social Networking Software

Social Networking Software

Social networking software refers to a digital platform or application that enables individuals and ...

Learn More

Related Content