We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Conviva Conviva's State of Streaming

Conviva's State of Streaming

Content Discovery 2021

The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium publishers a roadmap for how to grow their audience, leverage the power of social media, and tap into the $30 billion upside that exists in streaming advertising today—all while better engaging their viewers.

Report Snap Shot

  • Social media is a complement, not a competitor, and the most important source of new content discovery
  • Word of mouth is the top source for streaming content discovery—and social media plays a critical role
  • 78% of those surveyed for this report are very likely to discover content by engaging with shows on social media, especially when posts have video

Related Content