More than 3.8 billion people around the world are using different social platforms for entertainment, communication, checking the news and even business.
Of course, having accounts on Instagram, Facebook, YouTube and other top platforms is suitable for almost all business categories, from B2B to fashion.
But there are some networking platforms like LinkedIn or Pinterest that have a more focused audience. So if you want to establish a brand identity on them, you need to first find out if your target audience is active on them.
Pinterest is a different platform among all other social networks and can help you increase your brand’s online reputation. The number of Pinterest active users (350 million) might be less than Facebook and Instagram, but they’re more focused and really interested in purchasing products based on the suggestions on the platform.
For example, over 80% of U.S. 18-64-year old women use Pinterest. This is a unique chance to reach out to mothers on this platform. Also, 78% of Pinterest users love content from brands and regularly find new brands or products using these platforms.
Pinterest is also a perfect platform for driving targeted audiences to your website. That’s why our team at Review Side prepared an infographic to let you know how to boost your website’s traffic using digital marketing on Pinterest.
First, you need to know how to start using the platform. Here’s how:
- Opening: You need to create a business profile on Pinterest to build your brand identity.
- Keyword: Use focused keywords to introduce your brand using “About me”.
- Hashtag: Now, you need to choose several viral hashtags to use on the platform. It’s better to use these hashtags on all your social media accounts.
- Link: You’d better add the icon of Pinterest on every page on your site to increase the chance of being shared.
- Content generation and scheduling: Content is king, and if you want to gain fame on the platform, you have to create educating, informative and attractive content. You also need to schedule your posts to get the maximum exposure.
- Visualization: Visualization is key to attracting more and more audiences, so try to provide them with outstanding graphics to make them keep following you.
- Boards: You’re allowed to create up to five featured boards to showcase your products.
- Pins: Try to add extra information to your Pins to educate your followers and appear like a thought leader.
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Tom Siani
Tom is an online marketing expert with more than 5 years of experience in this digital industry.
He is collaborating with some well-known brands in order to generate traffic, create sales funnels, and increase online sales.
He's also written a considerable number of articles about social media marketing, brand marketing, blogging, search visibility, etc.
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