Executing Social Media Campaigns: 6 Factors Global Brands Should Consider

Global brands face a unique set of challenges regarding social media campaigns. Not only do they need to stand out in a crowded online landscape, but they also have to consider the different cultures and customs around the world.

Here are a few things global brands should consider when trying to navigate these challenges.

1. The landscape is constantly changing

The social media landscape is in a constant state of flux. New platforms and technologies constantly emerge while others fall by the wayside. As a result, global brands need to be agile and adapt their strategies to stay ahead of the curve.

"At GoReminders, social media is a core strategy. Because it's a priority, adapting our strategies as new technologies have come out has been key to our success." — Jonathan Zacks, Founder & CEO of goreminders.com

Additionally, different markets have different needs. What works in one country might not work in another. Therefore, global brands need to tailor their campaigns to each market.

2. Timing is everything

When it comes to social media campaigns, timing is everything. Global brands need to consider the different time zones when scheduling posts and tweets. Trying to post simultaneously in all time zones is a recipe for disaster.

"DealDrop's social media campaigns have been a huge success thanks to our focus on different time zones, even just in the U.S. We've been able to reach more people and grow our business faster than ever before." — James Crawford, Co-Founder of dealdrop.com

The best way to overcome this challenge is to use social media management tools that allow you to schedule posts in advance. This way, you can launch your campaign at the right time in each market.

3. Be prepared for a crisis

No matter how well you plan, there's always a chance something will go wrong. Global brands need to prepare for a crisis. They need to have a plan in place for dealing with negative publicity.

Additionally, global brands need to monitor social media platforms for signs of a crisis. They need to be able to identify and respond to any potential issues quickly.

Monitoring social media can be a full-time job. To make things easier, brands can use social media monitoring tools. These tools allow brands to track and analyze online conversations in real-time and can alert you when there's a problem.

4. Be transparent

Global brands need to be transparent. So when something goes wrong, don't try to hide it. Instead, be open and honest with your audience.

"We've always been a very open and transparent company, which has helped us personalize our brand. Our audience knows that we're honest with them, and they appreciate that. Transparency is one of the key things that differentiate us from our competitors." — Nick Drewe, Founder & CEO of wethrift.com

People around the world are quick to call out hypocrisy. If you're not being truthful, they’ll quickly find out. Being transparent builds trust and credibility with your audience and will help you win over people in the long run.

5. Engage with your audience

No matter how big or small your brand, engage with your audience by:

Responding to comments and questions
Sharing user-generated content
Hosting social media contests

People appreciate it when brands take the time to engage with them. It makes them feel valued and appreciated. Additionally, engaging with your audience will help you gather valuable feedback, which you can then use to improve your products and services.

6. Track your results

Last but not least, don't forget to track your results by measuring:

The likes and shares you get
The comments and queries you receive
The number of new followers you gain

"By tracking our social media results, our engagement skyrocketed. We knew which posts resonated with our audience and which ones were duds. This allowed us to replicate our most successful content." — Jerry Han, CMO of prizerebel.com

By tracking your results, you'll see what's working and what's not. You can then use this information to improve your future campaigns.

In summary

Global brands need to consider many factors when executing social media campaigns. These include timing, transparency, engagement and tracking results. By taking these factors into account, brands will be better positioned to succeed with their global social media campaigns.