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How to measure social media ROI: A complete guide
Provable return on investment (ROI) has become the holy grail of the social media marketing world.It can be a daunting task to quantify the ROI of your social media marketing efforts, especially when it comes to organic social media since your overall strategy and content output isn’t tied directly to specific CTAs or attribution links. Even when it comes to paid social, outside of D2C (direct-to-customer) and e-commerce, it can be difficult to measure how much value your paid ads are returning.
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In this guide, we’ll go over the critical things to know and the basic steps to take to quantify and measure the ROI of your social media marketing efforts.
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