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Report Singapore Government Social Media Report

Singapore Government Social Media Report

2021 Year in Review

2021 saw the world continue to be plagued by the Covid-19 pandemic that first started in early 2020. With the delta and omicron variants as the focus of attention, 2021 was the year that Singapore stepped up its vaccination programme in a bid to keep the population safe and move towards an endemic.

Report Snap Shot

This report focuses on the effectiveness of the Government’s efforts to leverage social media as a method of communication. Deep diving into data for the full year of 2021, the report highlights the performance across the main Ministries and Statutory Boards on the leading social media channels and benchmarks their performance across key performance metrics.

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