The Future of Influencer Marketing

Want to understand the Gen Z trends set to shape the future of influencer marketing? The results of a brand new survey of the UK’s 16-24s is here and here’s a taster of what the research revealed: 87% would support a brand if they felt represented in their advertising, 91% feel social media has impacted their wellbeing in a positive way, 43% say influences should raise awareness of COVID-19 health guidance. Download this overview for more information on how you can access exclusive insights into youth marketing.