Your Guide to TikTok Growth and Campaign Management

When it comes to influencer marketing, choosing the hottest and highest trending platforms for your campaign is a key element for success. Because of this, marketers are increasingly turning to TikTok for their campaigning needs. However, in order to utilize TikTok effectively, you need a good strategy and an understanding of how the platform works for marketers. You need to be on top of your game, knowing what’s trending, how to advertise and how to track your analytics.

Growing your TikTok profile requires careful planning, analysis and adjustments based on the ever-changing social media landscape. But how can a striving influencer marketing team decide on most effective method in today’s landscape? What kind of tools are the best in tracking how strong their most recent campaign was? And is TikTok even the best platform to use over the many alternatives? Here are the answers.

1. Growing your TikTok presence

Growing your presence on TikTok is relatively easy once you know what gets the most clicks. There are many different ways that one can see progress in an increase in viewership. A great way to see early growth on TikTok is by campaigning. There are many different types of campaigns for any type of TikTok influencer you choose to activate. Whether it’s gaming, sketch comedy, business or lifestyle, there’s always a niche genre out there that can work for you and your campaign. There are also many different types of campaigns including, in-native videos, hashtag challenge, brand takeovers and branded filter or lenses.

A campaign example was when Gymshark, a popular fitness apparel and accessory brand, utilized TikTok to help expand their brand recognition via a hashtag challenge. They launched their “66 Days: Change Your Life” challenge, where users attempted to reach their fitness goal within 66 days. By taking before and after pictures of their progress, they also promised the winner a year’s supply of Gymshark goods. After the challenge was completed, the campaign reached a total of two million likes, with the hashtag #gymshark66 viewed 45.5 million times.

2. Tracking your analytics

To get big on TikTok, it’s essential to track your progress by checking your analytics on your channel and videos. If you recently started following trends and participated in viral campaign hashtag challenges, it would be extremely helpful to figure out if your efforts helped you grow your account. Tikscore, NeoReach’s newest API, is an example of an TikTok analytics tool that can help you keep track of your profile, as well as the growth of other TikTok profiles. Watching out for the latest trends can help you gather so much more attention. If you see the top growing users partaking in a food challenge, that might give some hints as to where you want your content to start going.

Knowing your audience and demographics can also be one of the strongest tools to use when marketing yourself. If you know your audience, you can use that information to cater your marketing and content to effectively reach more of that demographic. If your viewers are young adult females, you can research what campaigns are geared towards that type of audience. This is the exact reason why analytics are extremely integral to your experience on TikTok. Targeting you content towards a specific audience can get you a lot of recognition!

3. Marketing a TikTok campaign

Creating a TikTok campaign would no doubt help your growth on TikTok. However, using your campaign effectively is very important. Here’s a step-by-step process on how to run a campaign on TikTok efficiently and successfully.

1. Evaluate your campaign goals: Before you begin a campaign, you need to know what to achieve, such as lifting your brand awareness or reaching new audiences.
2. Choose your style of advertising: There are many different types, such as the popular hashtag challenge, brand takeovers, branded filters/lenses and in-feed native videos.
3. Creating a strategy: This is a more abstract part of the process, since you can get as creative as you want while strategizing. The most important part, however, is to generate a lot of engagement.
4. Find influencers: This can be via independent contracting or an influencer search tool. It’s important to pick the influencers that fit your brand, as well as seeing how active they are on their platforms.
5. Carry out your campaign: After following all of these steps and planning out your campaign, carry it out for the timeframe of your choice. Make sure to pick a timeframe in which your target audience is most active!

These steps are the key outline for any TikTok campaign, but you can always get as creative and personal to your brand as you’d like. A mix of what’s trending and your brand’s style is integral whilst marketing.

4. TikTok versus other platforms

As of 2021, TikTok is the fastest growing social media platform in the world. Here are some key factors that make TikTok stand out.

• Viral potential: Having short, catchy and easily shareable videos helps spread a lot of content, even across social media platforms
• Easy use: The fact that all the means for editing TikTok videos are in the app itself meaning separate downloads aren’t necessary
• Individuality in algorithm: The “For You” page, or the first thing you see on the app, is scarily accurate in recommendations

The viral potential that TikTok holds is probably the most significant factor for its incredible growth. The ability to react, duo and use the same sounds as other users makes content that’s worth watching spread viral. The trending audios, challenges and filters are likely to show up on the “For You” page, along with niches individual to each user. It’s a unique mix that always keeps TikTok relevant and creative as a platform.

Other apps are even trying to catch up to TikTok due to its quick, unique style, which is why you now see reels on Instagram or short video highlights on YouTube. All in all, it’s clear why TikTok is trending and why marketers continue to succeed with their campaigns on the app. TikTok is here to stay, and it will continue to grow in the coming years.