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Why Your Influencer Program is Broken (And How to Fix It!)
6 common mistakes and how to solve themWhatever your experience or current approach, there are many factors that could be muddying the waters. But chances are, your overall influencer strategy could benefit from a rethink. By identifying the bad bits and incorporating a solution, you can get one step closer to building a successful, no, epic!, influencer partnership program.
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You will learn:
- Why it’s important to build long-term relationships with influencers
- How you can reward influencers based on performance
- How to save time and avoid unnecessary admin
- Why diversifying the types of influencers you work with is important
- How to align your campaigns with bottom-line objectives
- How to avoid the fallout from bots and fake followers
