Market Research Software

Market research software refers to a digital tool or platform that enables businesses to gather and analyze data to gain insights into their target market. This software automates the process of collecting and organizing information, allowing businesses to make informed decisions based on accurate data. It offers various features, such as survey creation, data visualization, data analysis, and reporting. Market research software is essential for businesses looking to understand consumer behavior, identify market trends, and evaluate the performance of their products or services. For example, a company selling skincare products can use market research software to assess customer preferences, identify potential competitors, and develop effective marketing strategies.

Authority
Solutions
Buyer Guide

Solution category

Viewing 115 Solutions

Choose
  • Alphabetical A-Z
  • Alphabetical Z-A
  • Featured solution
  • Maturity
  • Authority

shortlist

logo

Semrush

Semrush is an industry-leading online marketing company that provides a comprehensive suite of tools and services for businesses and individuals looking to enhance their online visibility and improve their digital marketing strategies. With over 55 powerful tools for SEO, PPC, content marketing, social media, competitive research, and more, Semrush empowers users to optimize their websites, drive targeted traffic, and achieve higher search engine rankings. This platform is widely utilized by SEO professionals, digital marketers, content creators, and businesses of all sizes seeking to increase organic traffic, analyze competitors, track key metrics, and improve overall online performance. Semrush has garnered recognition and accolades for its innovative software solutions, earning it numerous digital software, SEO, and global search awards.

logo

Sprinklr

<p>Sprinklr is a leading company that offers a Unified-CXM (Customer Experience Management) platform for modern enterprises. Their AI-powered call center quality monitoring software, built on their Unified-CXM platform, provides comprehensive solutions for call center quality assurance. With their software, businesses can monitor and evaluate agent-customer interactions to ensure regulatory compliance and enhance customer service. Sprinklr Service, their contact center software, unifies case management and agent engagement in a single platform. Their solutions are used by various industries to optimize contact center management, improve customer experiences, and streamline operations.</p>

logo

PitchBook

PitchBook is a leading provider of private market data and software solutions. Their comprehensive suite of award-winning software applications, known as the PitchBook Platform, offers readers access to the best private market data available. PitchBook collects and analyzes detailed data on the entire venture capital, private equity, and M&A landscape, encompassing both public and private markets. They also utilize predictive analytics, AI, and ML techniques on big data to provide insights and reduce manual effort in credit risk modeling. PitchBook's services cater to professionals in finance, investment banking, private equity, venture capital, and related industries who rely on accurate and up-to-date market information to make informed decisions.

logo

Nextiva

Nextiva is a leading provider of cloud PBX phone systems and business communication solutions. Trusted by over 100,000 customers, Nextiva offers a range of advanced features designed to empower modern businesses. With Nextiva's cloud PBX, businesses can enjoy HD audio and video conferencing, text messaging, call forwarding, and more. Nextiva's hosted PBX service takes care of the hardware, setup, and maintenance, allowing businesses to focus on their core operations. Nextiva's business VoIP phone service enables smarter working and collaboration, helping businesses grow faster. Nextiva is the go-to choice for businesses seeking reliable, innovative, and scalable communication solutions.

Corus is an IT services and IT consulting company based in Denver, Colorado. They are a market research leader, providing on-demand insights through their advanced analysis platform. Corus specializes in offering instant access to market research software, enabling companies to gather valuable data efficiently. Their services cater to a wide range of industries such as analytics, information technology, market research, price comparison, and retail technology. Corus's expertise lies in quantitative market research, making them the fastest way to gather valuable insights. Their platform is utilized by agencies, consultants, and businesses looking to track brands, conduct creative testing, perform conjoint analysis, and explore new market entry and segmentation strategies.

logo

Momentive

Verified

<p>Momentive (formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including&nbsp;<a href="~/https:/www.getfeedback.com/">GetFeedback</a>,&nbsp;<a href="~/https:/www.surveymonkey.com/?ut_source=newsroom&amp;ut_source2=surveymonkey-parent-company-svmk-relaunches-as-momentive&amp;ut_source3=inline">SurveyMonkey</a>, and its&nbsp;<a href="~/https:/www.momentive.ai/en/insights/">brand and market insights</a>&nbsp;solutions, empower ​decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company&rsquo;s vision is to raise the bar for human experiences by amplifying individual voices.</p>

Tandem, Inc is an innovative market research company that utilizes psychology-based tools and methods. They provide valuable market insights to businesses and organizations. Tandem specializes in custom software development, offering strategy, design, and technology services. They are a trusted partner for businesses seeking to inspire people and drive their business forward through tailored software solutions. Tandem Diabetes Care is another division of the company, focused on developing insulin pumps and other products for managing diabetes. They bring innovation, convenience, and style to diabetes management. Tandem's services cater to diverse needs, including target market research, program/project communications, and brand training.

logo

Typeform

Typeform is a versatile and user-friendly platform that specializes in creating engaging and interactive online forms, surveys, quizzes, and more. Their services are utilized by a wide range of individuals and organizations, including businesses, educational institutions, market researchers, and event organizers. With Typeform, users can easily design visually appealing and personalized forms without any coding knowledge. The platform offers a variety of templates and customization options to cater to specific needs. Additionally, Typeform has been recognized for its exceptional corporate social responsibility programs and has received various accolades for its commitment to employee engagement and customer satisfaction.

logo

MetrixLab

MetrixLab is a global market research company that challenges the status quo of insights. With a focus on blending evolving technology with customer-centric methodologies, MetrixLab provides comprehensive market research services and data to businesses of all sizes. The company is known for its dedication to driving smarter business decisions through consumer insights. MetrixLab offers a wide range of services, including customer insight services, market research data, online consumer research services, and marketing insights and analytics. The company caters to clients worldwide and has established itself as a premier market research technology company.

logo

QuestionPro

QuestionPro is a leading provider of online survey software and market research services. With over 2.5 million users across 40 countries, they offer powerful tools for collecting data and generating insights. Their easy-to-use software allows businesses of all sizes to create surveys and questionnaires in minutes, enabling them to make better decisions and understand their customers, markets, and competitors. QuestionPro's market research services range from simple survey reviews to large-scale trackers, providing comprehensive solutions for businesses' research needs. Whether it's a student, a startup, or an enterprise, QuestionPro offers a wide range of services and tools to help collect and analyze data effectively.

Maximize Your Market Research: A Comprehensive Software Guide 

Find the best market research software for your business needs. Our comprehensive guide highlights some top tools, advanced features, and benefits. Get started today! 

If you're in the business of making informed decisions, then you know that data rules all. Every organization, regardless of size or industry, needs reliable market data to drive their decision-making processes. That's where market research software comes in; the right tool can help you gather, analyze, and interpret insights from various sources to make sound business decisions. However, with a wide range of vendors and options available, choosing the most suitable one can be a daunting task. That's why we've created this buyer's guide to help you navigate the market and find the right solution for your business. 

What is market research software? 

Market research software is a tool used by businesses to gather and analyze information about their target market or industry. It helps organizations understand their customers better, identify market trends, and make data-driven decisions. In short, a marketing research tool empowers businesses with the insights they need to stay ahead of the game.  
 
Common use cases include: 

  • Conducting customer surveys: Market research software enables companies to easily create and deploy surveys to gather feedback from their customers. Smallpdf, a Swiss company, used lean market research to reduce their tool’s error rate by 75% and boost its Net Promoter Score (NPS) by 1%.  
  • Analyzing customer feedback: It can also analyze customer feedback to identify patterns, sentiment, and other insights. This helps businesses improve their products and services based on customer needs. 
  • Competitive analysis: By gathering data about competitors, businesses can understand the strengths and weaknesses of their industry peers. Market research technology makes it easy to conduct this type of analysis. 
  • Marketing effectiveness: By tracking marketing campaigns and measuring their effectiveness, businesses can learn what works and what doesn't. This research tool can help companies analyze data related to web traffic, conversions, and other metrics. 
  • Pricing research: Market research technology can also help businesses determine the optimal price for their products or services. This can be achieved through surveys that measure customer willingness to pay or competitor analysis to understand pricing trends. 

The types of companies that utilize market research solutions include: 

  • Small businesses: These companies may use it to understand their target market better and make strategic decisions. 
  • Large enterprises: With more extensive resources, large corporations can use this tool to conduct more complex analysis and gather data. 
  • Marketing agencies: Marketing agencies leverage it to conduct thorough research on behalf of their clients. 
  • Nonprofits: Nonprofit organizations can using market research software to gather data to improve their outreach efforts or demonstrate their impact to donors. 

What are the benefits of investing in a market research platform? 

Market research software is a crucial tool for businesses looking to stay ahead of the curve. It helps gather data-driven insights that aid decision-making, leading to informed and strategic actions, ultimately leading to increased profits. Adopting intuitive software, a business can cut down on the time and cost required to conduct market research, leading to better efficiency and productivity. Even a couple years ago, 78% of researchers were planning to adopt agile market research methodologies, according to a study by GutCheck. Here is a list of this program's key benefits: 

  • Real-time insights - Market research technology helps businesses to track changing consumer behaviors in real-time, giving businesses an idea of what's driving trends and making informed decisions from it. 
  • Cost-effective - With a tool for market research, businesses no longer need to employ in-house market researchers, saving on costs and increasing profitability. 
  • In-depth analysis - Advanced market research software solutions offer in-depth analysis of data, helping businesses to monitor and understand consumer preferences and behaviors. 
  • Easy to use - It is easy to use, understand and navigate, making it accessible to a wider audience within the organization. 
  • Better decision making - This application helps businesses to make informed decisions by providing accurate and reliable data. 

10 key features of market research software 

Market research is essential for any business to understand the current market trends, customer preferences, and competitors' activities. However, conducting the analysis can be daunting and time-consuming, especially when done manually. Here are 10 must-have features of this essential app that can help businesses make informed decisions:  

1. Data collection: 

It allows businesses to collect data from various sources, such as social media, surveys, and customer feedback forms.

2. Data analysis: 

The software allows businesses to analyze the data collected and gain actionable insights into consumer behavior, competitor strategies, and industry trends.

3. Survey creation: 

Survey creation is a powerful feature of this technology, enabling businesses to create custom surveys and questionnaires tailored to their specific needs.

4. Automated reporting: 

The software makes it easier for businesses to create reports based on the data collected and analyzed, saving time and effort.

5. Data visualization: 

It provides various data visualization tools, such as charts and graphs, to help businesses understand the data better.

6. Campaign tracking: 

It also allows businesses to track the success of their marketing and advertising campaigns, enabling them to fine-tune their strategies for maximum impact.

7. Social media monitoring: 

This solution enables businesses to monitor social media platforms for mentions of their brand or products, giving them a better understanding of customer sentiment.

8. Competitor analysis: 

A market research system provides businesses with tools to analyze the strategies and tactics of their competitors, enabling them to make more informed decisions.

9. Demographic analysis: 

It allows businesses to segment their audience based on demographics such as age, gender, location, and income, making it easier to target specific groups.

10. Data security: 

This platform comes with robust security features to protect the sensitive data collected and analyzed, ensuring the privacy of the business and its customers. 

Things to consider when implementing a market research system 

Market research has always played a key role in business decision-making, helping them better understand their target markets, competitors, and industry trends. As the world becomes increasingly digital, it has become more important than ever to have the right tools in place to conduct effective market research. But what factors should businesses consider when buying a market research solution? Let's take a closer look.  

  1. Research needs - Before making any purchases, businesses need to assess their research needs. What types of data do they hope to gather? Are there specific industries or topics they want to focus on? Do they need both qualitative and quantitative data? These are just some of the questions businesses need to ask themselves to determine their research needs.  
  2. Customization options - No two businesses are alike, and neither are their market research needs. That's why businesses should look for a system that offers customization options. This can include the ability to create custom surveys or questionnaires, as well as tailor-made reports and analyses.  
  3.  User-friendliness - Another factor to consider is the user-friendliness of the tool. Ideally, businesses want an app that is easy to use, with a simple interface and clear instructions. This not only helps save time and promotes efficiency, but it also ensures that all team members can use it, regardless of technical expertise.  
  4.  Data visualization - Data is only useful if it can be understood and acted upon. With that in mind, businesses should look for a program that not only collects data, but also presents it in a visual and easily digestible format. This can include charts, graphs, and other types of visual aids that can help teams better understand the data they are working with.  
  5. Integration - Modern businesses rely on a variety of software tools to stay competitive. When purchasing a market research tool, businesses should look for options that integrate with their existing software stack, such as customer relationship management (CRM) or marketing automation platforms. This ensures that data flows seamlessly between different tools and teams, making it easier to take action on research findings.  
  6. Pricing - Last but not least, pricing is a crucial factor to consider. Businesses should look for a system that provides value for money, with affordable pricing tiers and transparent pricing structures. That said, it's important to remember that quality and features often come at a premium, so businesses should also be prepared to invest in the right one for their needs.. 

Market trends for market research software 

The market research software industry is evolving at a rapid pace, with several trends that experts believe will continue to dominate this year and beyond.

Trend #1

One such trend is the increased use of artificial intelligence (AI) and machine learning (ML) in market research. These technologies allow for quick data analysis and pattern recognition, giving businesses a competitive edge. 

Trend #2

Another trend is the rise of cloud-based software solutions, which offer more flexibility and accessibility than traditional on-premises systems.

Trend #3

Thirdly, data privacy and security have become high-priority concerns for businesses, leading to the implementation of strict security measures in this industry.

Trend #4

Finally, the use of virtual and augmented reality is expected to transform the way researchers collect and analyze data, providing more immersive and authentic experiences for participants. With these emerging trends, it is essential for businesses to keep up-to-date with the latest market research software advancements to stay ahead of the curve. 

Conclusion 

In conclusion, market research software is an indispensable tool for businesses looking to harness the power of market research. It provides a comprehensive platform for conducting research, analyzing results, and gaining valuable insights into customer behavior and market trends, thereby supporting informed decision-making and strategic planning.