We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings

Marketing Planning Software

Marketing planning software refers to a digital tool or program designed to assist businesses in creating, organizing, and implementing their marketing strategies. It provides a comprehensive and streamlined approach to planning and executing marketing activities, including market research, campaign management, budgeting, and performance tracking. The software helps businesses optimize their marketing efforts by enabling them to set goals, allocate resources effectively, and monitor the success of their campaigns. For instance, a marketing planning software might include features such as a calendar for scheduling marketing activities, analytics for measuring the ROI of campaigns, and collaboration tools for team members to work together seamlessly. Ultimately, this software empowers businesses to make data-driven decisions and achieve their marketing objectives efficiently.

Read more
Authority
Solutions
Buyer Guide

Solution category

Viewing 77 Solutions

Choose
  • Alphabetical A-Z
  • Alphabetical Z-A
  • Featured solution
  • Maturity
  • Authority

shortlist

save the list
logo

Asana

View Profile

Asana is a leading project management and productivity platform used by individuals, teams, and organizations to enhance collaboration, streamline workflows, and achieve better results. With a focus on empowering teams, Asana provides a range of powerful features and tools to help users effectively plan, prioritize, and execute their work. Asana offers a user-friendly interface that allows users to create projects, assign tasks, set due dates, and track progress in real-time. It enables seamless communication and collaboration among team members, fostering transparency and accountability. Asana's flexible structure accommodates different workflows and project management methodologies, making it suitable for a wide range of industries and teams of any size. The platform also integrates with various third-party applications and services, allowing users to connect their work across different tools and streamline their workflows. Asana is widely used among project managers, marketing teams, software development teams, and other professionals seeking a centralized platform for managing tasks, projects, and overall productivity. Overall, Asana's focus on simplicity, efficiency, and collaboration makes it a popular choice for businesses and individuals looking to enhance their project management capabilities and achieve optimal performance.

logo

Smartsheet

View Profile

Smartsheet is a leading enterprise work management platform that offers a wide range of features to help teams effectively manage projects, automate processes, and scale programs. With Smartsheet, users can maintain visibility and easily collaborate with distributed teams. The platform enables seamless file sharing and data management, ensuring the security of sensitive information. Smartsheet is widely used by businesses of all sizes and industries, providing a powerful solution for project management, collaboration, and document synchronization. It offers real-time document collaboration tools and allows users to publish sheets, reports, and dashboards for more efficient sharing and communication. Smartsheet is trusted by organizations worldwide to enhance productivity and streamline workflows.

logo

Airtable

Verified
View Profile

<p>Airtable is an app platform that enables teams to build workflows that modernize their business processes. More than 250,000 organizations, including more than half of the Fortune 1000, use Airtable&rsquo;s visual, flexible tools to customize workflows that meet their exact needs, whether they&rsquo;re creating blockbuster movies, designing running shoes, distributing life-saving vaccines, or anything in between.</p>

logo

Miro

View Profile

Miro is a visual collaboration platform that enables teams to connect, collaborate, and create together. It serves as a centralized hub for teams to work on projects, share ideas, and collaborate in real-time. With Miro, users can create and share digital whiteboards, organize and manage projects, and invite collaborators to contribute and provide feedback. The platform offers various features such as file sharing, video conferencing, and screen sharing to facilitate seamless collaboration. Miro is used by diverse teams across industries, including design and creative teams, project managers, remote teams, and educators, to enhance collaboration and streamline workflows.

logo

monday.com

View Profile

<p>monday.com is a project management and collaboration software company that offers a wide range of solutions for teams and organizations. Their platform allows users to manage projects, track progress, collaborate with teammates, and streamline workflows. With features such as file sharing, document management, and team collaboration tools, monday.com enables users to centralize their work and improve productivity. The company&#39;s services are utilized by various industries, including businesses of all sizes, project teams, remote teams, and collaborative groups. Whether you&#39;re a law firm, a marketing agency, or any other type of organization, monday.com provides tools to enhance communication, organization, and project management efforts.</p>

logo

Wrike

Verified
View Profile

<p>Wrike is the collaborative work management platform for market leaders. The Wrike platform helps organizations align work with the most important business objectives, create new efficiencies, and drive results. It brings out the best in teams by giving them a single digital workplace with all the tools, features, and integrations needed to manage, automate, and complete work at scale.</p>

logo

ClickUp

View Profile

ClickUp is a highly versatile productivity platform that offers a comprehensive range of tools and features to enhance task management and workplace efficiency. With its customizable views and intuitive interface, ClickUp empowers teams of all sizes to streamline their workflows and collaborate seamlessly. ClickUp's suite of solutions includes employee monitoring software, time tracking integration, and task management tools, making it a valuable resource for businesses looking to optimize productivity and employee performance. Whether you're managing remote, hybrid, or in-house teams, ClickUp provides the tools necessary to monitor employee activity, analyze time usage, and generate comprehensive reports for better decision-making. With ClickUp, companies can effectively manage their most valuable resources—the employees. From enhancing communication and collaboration to tracking project progress and ensuring optimal time management, ClickUp is a trusted platform for businesses across industries seeking to maximize their team's productivity and achieve greater success.

logo

Mediaocean

View Profile

Mediaocean is a leading software company that specializes in providing mission-critical solutions for omnichannel advertising. Their comprehensive suite of tools enables advertisers and agencies to effectively manage campaigns and optimize performance across various advertising channels. With Mediaocean, users can leverage independent, best-in-class tools to streamline workflows, improve efficiency, and enhance campaign effectiveness. Their offerings include integrated cross-media management software, end-to-end workflow solutions for omnichannel buying at scale, and access to a wide range of advertising platforms, including digital audio, social media, and video. Mediaocean's vast experience in digital, traditional, and converged media ensures that their solutions are standardized, effective, and tailored to meet the specific needs of their clients. Mediaocean's software incorporates advanced technologies like AI and machine learning to provide intelligent media control, enabling users to make data-driven decisions and maximize their advertising investments. Their clients span various industries and company sizes, including agencies, retail businesses, marketing companies, and advertisers seeking to reach their target audience through multiple channels.

logo

Keen

View Profile

Keen Decision Systems is a high-growth SaaS company that specializes in predictive marketing analytics. They offer real-time marketing insights and decision optimization engines rooted in predictive analytics. Keen's platform helps businesses maximize their marketing effectiveness and make data-driven decisions. Their services are utilized by Fortune 500 companies and other organizations that seek to improve their marketing strategies and enhance their ROI. With their advanced analytics software, Keen equips marketers with the tools they need to be economic first responders and drive business growth.

logo

Productboard

View Profile

Productboard is a leading product management platform that offers a suite of software tools designed to help product managers understand customer needs, prioritize features, and streamline product development processes. Their comprehensive solution enables organizations to get the right products to market efficiently and effectively. With features such as product roadmap software, collaboration capabilities, and objective-focused roadmaps, Productboard empowers teams to increase productivity and drive faster execution. This platform is utilized by a wide range of businesses and professionals involved in product management, from startups to enterprises, seeking to enhance their product development strategies and deliver exceptional customer experiences.

The Ultimate Marketing Planning Software Buyer's Guide

Looking for the best marketing planning software? Our comprehensive buyers guide reviews and compares top tools to help you make an informed decision. Boost your marketing efforts today.

Effective marketing is key to staying ahead of the competition. But executing successful marketing campaigns is easier said than done. Businesses need to effectively manage their marketing campaigns across multiple channels to reach their target audience. This is where marketing planning software comes in. By providing a unified platform to plan, execute, and track all marketing activities, businesses can streamline their operations and achieve better results. But with a wide range of options available, it can be difficult to choose the right one for your organization. In this guide, we'll take a closer look at the core features to consider when choosing a planning tool that will suit your business needs.

What is marketing planning software?

This is a powerful tool that helps businesses organize, plan, and execute their marketing strategies. It provides an array of key features that enable marketers to make data-driven decisions and align their marketing efforts with their business objectives. Marketing planning technology comes in different forms, but the primary objective remains the same: to automate and streamline marketing activities.

Some of its common use cases include:

  1. Strategic planning: The software helps formulate cohesive marketing strategies, create marketing campaigns, optimize budget allocation, and identify new growth opportunities.
  2. Budget management: It enables businesses to track and manage their marketing expenses, including social media advertising, email campaigns, SEO activities, and events management.
  3. Analysis and reporting: With marketing planning technology, businesses can generate reports that provide data insights, visualize data and track progress in real-time, which helps identify trends, gaps, or opportunities.
  4. Collaboration: It also allows teams across the organization to work together, align their efforts, set goals, and communicate using a centralized platform.

These are some of the types of companies that use a marketing planning solution:

  1. Small and medium-sized businesses who wish to have a centralized platform to track their marketing campaigns, budget and ROIs use it.
  2. Enterprises that leverage marketing planning software to strategize multichannel marketing campaigns, identify new growth opportunities, and execute targeted marketing activities.
  3. Marketing agencies: Professional marketing agencies benefit from marketing planning software, which encourages greater collaboration among the entire team and streamlines marketing campaigns and provides greater visibility over campaigns.

Marketing planning software is quickly becoming a must-have tool for businesses that want to stay ahead of the competition. By using this essential program, businesses can strategize, execute and measure their marketing activities more efficiently and effectively, thereby increasing their chances of success.

What are the benefits of deploying a marketing planning tool?

Having a robust marketing plan is critical to the success of any business. However, developing, implementing, and managing an effective marketing plan can be a daunting task, especially for small business owners who must grapple with budget constraints and limited resources.

To overcome these challenges, businesses are turning to marketing planning solutions to help them develop and execute effective marketing strategies. Here are the main benefits of utilizing one:

  • Better organization: Marketing planning software allows businesses to centralize their marketing information in one place, making it easier to manage and track marketing activities. This means that businesses can stay on top of their marketing strategy, ensuring that they are on track to meet their marketing goals.
  • Increased efficiency: A marketing planning system automates routine marketing activities, such as social media posting and email marketing, freeing up time for businesses to focus on their core competencies. This leads to increased productivity, which can translate into higher revenue and profitability.
  • Improved collaboration: It enables different departments within a business to collaborate on marketing activities seamlessly. This means that businesses can leverage the expertise of their team members to develop more effective marketing strategies.
  • Better decision making: It also provides businesses with real-time insights into their marketing activities. This means that businesses can make data-driven decisions, rather than relying on guesswork, leading to more effective marketing and higher ROI.

10 key features of marketing planning software

There are several advanced features that are common to marketing planning tools, and we’ve listed the top 10 below:

1. Budgeting and forecasting:

It has the ability to plan, track and manage budgets and forecast results which is critical for any marketing campaign. This essential marketing tool helps streamline this process by providing automated budget tracking and forecasting tools.

2. Campaign planning and management:

The software allows businesses to plan and manage marketing campaigns with great precision, ensuring that marketing efforts are targeted and consistent with overall business goals.

3. Content marketing support:

It enables businesses to plan, manage and execute content marketing strategies with ease. Companies can create a content calendar to ensure that their marketing efforts remain focused and aligned with their overall marketing goals.

4. Collaboration:

A marketing planning platform allows for easy team collaboration by providing real-time sharing of data and feedback.

5. Performance reporting:

The package provides detailed reporting and analysis on campaign performance, enabling businesses to adjust their strategies in real-time based on performance data.

6. Competitive analysis:

It enables businesses to carry out competitive analysis to understand the strengths and weaknesses of their competitors, helping to inform their own marketing strategy.

7. Customer segmentation and personalization:

Having a marketing planning package allows companies to segment their audience and tailor their messaging to specific customer groups, enabling more effective communication and engagement.

8. Marketing automation:

The system enables businesses to automate many marketing tasks, such as email marketing campaigns, social media posting, and more. This streamlines workflows and improves efficiency.

9. ROI tracking:

Marketing planning technology enables businesses to track their return on investment, providing a clear picture of the effectiveness of marketing campaigns and investment.

10. Integration with other tools:

The software solution can integrate with other marketing tools like SEO, PPC, and social media management apps, providing a seamless workflow and comprehensive coverage for businesses.

Things to consider when adopting a marketing planning solution

There are a wide range of software options available in the market and it can be challenging to choose the right one for your business. In this segment, we'll highlight the important factors that businesses should consider when making their purchasing decision.

1. Features

The features offered by the marketing planning software are the most critical factor that businesses should consider. Different platforms come with different range of features, and it's essential to choose one that caters to your business requirements. Some common key ones include campaign management and planning, scheduling, automation, analytics, and reporting.

2. User interface

Comprehensive marketing planning tools should be easy to use and have a user-friendly interface. Complicated systems can be a hurdle to the seamless running of your business operations. Choose one that provides a simple and intuitive user interface, allowing you to quickly create and manage your marketing campaigns. Research has shown that 86% of marketers prioritize a particular software for ease of use when selecting an automation platform.

3. Integration

Many businesses use multiple tools for their marketing campaigns, including email marketing software, customer relationship management (CRM) platforms, and social media management solutions. It's essential to find an application that can integrate with these tools and streamline the marketing planning process. This will save you time and reduce the risk of errors.

4. Scalability

Your marketing needs evolve as your business grows, and it's essential to find an application that can scale alongside your business. Make sure it is flexible and can adapt to your ever-changing business requirements.

5. Pricing

Marketing planning technology comes with different pricing plans. There are monthly, annual, and lifetime subscriptions. It's essential to choose a pricing plan that aligns with your budget and offers the best value for your money.

6. Support and training

It's important to choose a platform that provides excellent customer support and training programs. This will ensure that you can use it efficiently and resolve any issues you may encounter promptly.

Industry trends for marketing planning software

Marketing planning technology is essential to any business looking to stay ahead of the curve in the world of digital marketing. In 2024, several emerging trends will shape how businesses plan for success.

  • First and foremost, Artificial Intelligence (AI) will play a significant role, providing businesses with new and improved tools for data analysis, keyword research, and content optimization.
  • Another trend to consider is the importance of personalized content. With increasing competition, businesses must provide tailor-made content to suit their target audiences' interests and needs. The growing trend of voice search optimization cannot be ignored, as more users are relying on virtual assistants to search the internet. Statistics from The CMO Club show that personalized marketing content is 60% more likely to encourage repeat purchases.

Keeping up with the ever-changing search engine algorithms is critical; therefore, regularly updating and refining SEO strategies will remain a top priority for businesses. As technology continues to advance, it is vital to stay informed and adapt to the changing times to maintain a competitive edge.

Conclusion

In conclusion, adopting a comprehensive marketing planning platform is a strategic decision that can transform your marketing operations and drive business growth. Evaluate your needs, explore your options, and choose a solution that aligns with your strategic objectives. By doing so, you will be well-equipped to create impactful marketing plans, execute them efficiently, and achieve sustained success in an increasingly competitive market.