Transforming the In-Store Customer Experience: 4 Strategies for Success

In today's ever-evolving retail landscape, the concept of meeting customers "where they are" has become the holy grail of digital transformation. Gone are the days when customer experience (CX) was solely the realm of store associates and marketing teams. Now, the responsibility lies squarely on the shoulders of forward-thinking CIOs and IT leaders who are driving the charge towards a frictionless brand experience that propels retailers to outshine their competitors, both locally and globally. In this guide we explore 4 in-store solutions that are proven to help retailers achieve CX excellence and deliver for store associates, customers, and retailers’ bottom line.