Before, During and After The Webinar

B2B sales cycles are long and complex. So for the marketers that help drive the buyer’s journey and keep engagement going, setting up and running effective webinar programs can be a daunting task. This Webinar Playbook, distils the production process down to its essentials and includes: How to approach webinars the context of the entire buyer journey, your tech stack and existing revenue process. What you need to be doing before, during and after a webinar to ensure your experiences are exceptional.