Report
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3 Things Every CMO Should Know About the Creative Production Process
Marketing is changing beyond recognition. Regardless of what type of CMO you are, it’s never been more important to understand how all of this creative work comes together as a finished product.There is an opportunity in your organization to accelerate creative project delivery, and it’s hiding in plain sight - your creative content production, review, and approval processes. With your strategic investments in technologies like marketing automation, analytics and project management, you’ve focused on measurable results. However, there’s a good chance that you haven’t invested time or resources looking at the creative asset creation and approval process with the same lens.
Report Snap Shot
- 79% encounter regular issues with getting feedback on their creative projects.
- 55% point to vague, or non-actionable feedback as the challenge
- 24% identify the key stakeholders in a project as the role most frequently holding up the feedback cycle
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