Data Trends Report 2023

After two years of pandemic and restrictions, many of us were looking optimistically into the future at the beginning of 2022. For the first time in a couple of years, in-person trade shows and marketing events were announced, and more marketing budget was once again shifted into offline events and activities. However, it quickly became clear that 2022 would be characterised by economic volatility. With the highest inflation rates and energy costs in decades, the resulting cost of living crisis significantly impacted people’s buying behaviour and spending habits.